…in the long term “banning alcohol ads at sporting events is absolutely vital to stop young people getting involved in alcohol to begin with”…
The Guardian Tues 31 May 2016
The above sentence, which I picked out here, got a bit buried in the Guardian article about increasing the cost of alcohol – as a way of dealing with excessive drinking in Australian society. I have long felt that such measures are only really effective in putting young people off drinking in the first place.
Ditto alcohol advertising at sporting events, which the article also highlights.
Heavy drinkers will be inconvenienced by a restriction to their access to alcohol, but not put off.