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What many drinkers do, when it all gets too much for them, is look for a programme to help them quit, in the hope that a desire for a sober life will emerge from new and better habits.

But, before you go searching for the programme that best suits you, I ask you to stop for a moment and answer a simple question about what being sober means to you – away from questions about your relationship with alcohol; how many units you’re consuming; whether you really have a problem; whether you really want to do something about it.

I urge you to answer some questions about “the sober you” aimed at helping you decide if sober is how you really want to be – or not. Questions you probably will never have considered in the past.

This, I believe, is a good starting point because you don’t want to spend ages and ages going round and round if what you were looking for is right there in front of you all along – the switch that just needs switching.

And if you do spend ages and ages going round and round, the switch will still be there at the end anyway, and you will still have to activate it before anything can happen.

In other words, all those new habits that keep you away from danger, away from triggers and in a safe place psychologically and spiritually, will only result in a life of happy sobriety once you decide that sobriety is what you want from now on – once you turn the switch. “You have to want it” is a phrase you hear a lot. And it applies to being sober. The desire for sober is essential in order to ring-fence you from danger. Self-control and will-power are only successful if they are stronger than the forces they face – forces of self-destruction, self-loathing or temptation.  

But before you embark on that journey, I ask you about your desire for sober at the very start.  How do you like the look of the sober version of you? This is not the same type of question as: do you want to quit? Oddly enough, there are many people who claim to want to quit who haven’t really faced up to whether they want to be sober.

So, I ask people to think about their drinking, think about each sip of alcohol they take and ask themselves what they want from it and what it actually delivers; why they want another sip or another glass.

I ask them to imagine the sober version of themselves – a bit like the film sliding doors – the version of themselves who never had a drink in the first place. What would that person be doing now? How would they have faired in different key situations in their life – and imagine them enjoying themselves with friends. Do they like the look of themselves in their mind’s eye?

What I try and do is invite and encourage people to fall in love with sober.

When they begin to see how attractive sober is to them, I ask them to consider whether alcohol hasn’t given them everything it has to give, 1000s of times already. Further, that if they drink again, it will end up the same way as it always does. and thirdly that they are about to embark on the most exciting thing they have ever done on their whole life (this is very different from “Just for today”).

I encourage them to see that sober is the new drug of choice and that with every sip you get sharper, wittier and more controlled and the best celebration you could ever have is to sip sparkling water from your favourite glass while everyone around you sips champagne.

You also learn what you like doing and you learn to say no to the things that no longer appeal – you may be in for a few surprises.



Pop over to amazon for details of how to get hold of a copy of Not Alcoholic, But…


here’s what people have said about “Not alcoholic, But…”

I was recommended to read Will’s book by a friend who was worried that my drinking was becoming a problem.
At first I resisted but in the end I relented. I didn’t think I would get anything from it and was sceptical if I am honest.
How wrong could I have been!
The book is fantastic. It is on one hand light, amusing and easy to read. On the other however, Will really makes you think about your drinking and gets you to question your relationship with the booze.
It is no exaggeration to say the book has changed me. It raised more questions than answers to be fair but that is no bad thing. I feel I have a toolkit to really address the thing that I know has becoming a growing problem for many years.
If you think you drink too much, give this book a go, you will not be disappointed.

…and another review…

I thought this book was great because it made you examine why you drink and what value you are getting out of alcohol. I imagine it took courage to write and publish such an honest account of his relationship with alcohol. So thank you for going to the trouble Will!

…and another review…

“The best book if you are worried about being an alcoholic”. There is a thin line between being an alcoholic & not. I think this book can help you decide which side you are on & steer you away from grabbing a drink when you really don,t need one and probably shouldn’t have one! Ching ching. Nigel.

…and another review…

Witty, informative and thought-provoking. Thoroughly recommend this even if you don’t think you have a drink problem, immensely readable but helpful at the same time.

…and another review…

I found this book to be written from the heart and to be an honest and open account of a rocky relationship with alcohol. I took a lot from it.

…and another review…

It described everything I was and that I am not alone in recognising the power alcohol can have. Great book

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